17 December 2012
Three weeks ago, we held a seminar on Personal Branding and Finance to a mix audience of artists, teachers, corporate employees, and entrepreneurs. As this was only meant to be a basic course, the feedback we received was good in that the importance of personal branding was established. We discussed studies that highlighted the impact [...]
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14 November 2012
Mr. Conrado De Quiros wrote on his column in the Daily Inquirer, a brief account of one of the reasons why President Obama won over Mitt Romney by 2.6 million popular votes. Mr. De Quiros quoted a Latin American Republican, Al Cardenas, who claimed that they lost the elections because the Republican Party has become [...]
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27 September 2012
Imagine waking up in the morning and leaving for work without having to bring your wallet – where all your money and modes of payment are consolidated in your mobile phone. You can purchase coffee, shop for clothes and get your favorite gadgets using an application you downloaded in your phone. You’ll be able to [...]
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21 August 2012
Given the new era of advertising, where Digital Media has already over taken radio, one has the flexibility to build awareness about a product or service without having to spend hundreds of thousands of dollars. Let’s consider our options…there’s TV, print, Internet, mobile, radio, events, trade shows, etc. Under Internet and mobile, you have the [...]
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02 August 2012
There have been countless of videos, photos, and blogs created, with the hope that somehow, these contents will spread like wild fire on social media and garner millions of hits on youtube. But why is it that many don’t make it? A company can spend tons of money on a “viral” video campaign, just to [...]
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05 June 2012
In my previous blog, Teaching Digital Marketing to MediaLight Students in Thailand, I promised I’d give an update of the trip and all the experiences that came with it… I was contemplating on what to share with you all…I can show photos of my trip, or I can give a blow by blow account of [...]
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Identifying Your Personal Brand
Personal Branding and the Internet
A Move Towards Cashless Payments
NGO Watch: Making the Most of Your Advertising Budget
Why Viral Campaigns Flop and How to Make Sure This Doesn’t Happen to Your Brand
Carlota Dimond: excellent submit, very informative. I\'m wondering...
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